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Weibo for brands marketing

How to use Weibo for brands marketing ?

Instant messages, a limit of 2000 characters by posts, pictures grids, short videos, Weibo’s functionalities look similar to Twitter, used in western countries. At the
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Retail in China

The Future of Retail : China Experience

Despite the coronavirus pandemic occurring at the end of 2019 in China, retail sales now increased 34.2% compared to the previous year in March 2020.
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520 Festival in China

520 Festival : Celebrating Love in China

The 20th of May in China, couples send to each other by message : “520”, pronounced “wu er ling” whose sound is similar to “Wo
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Gamification : between creativity and customers loyalty

E-commerce gamification in China has always been a top strategy for festivals such as Double 11. But now brands are using gamification in all marketing
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Guochao (国潮) : the integration of traditional Chinese culture and style in brands’ marketing

Have you ever heard of the term “Guochao” (国潮) ? In Chinese, “guo” (国) means “country” and “chao” (潮) means “tide”. With growing levels of
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Virtual Influencers in China

Virtual influencers : the future brand ambassadors ?

Recently, programmable virtual influencers are becoming much more attractive to brands. Blending together artificial intelligence and anime characters make virtual idols / influencers who are
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How to position a beauty brand on the Chinese market ?

How to position a beauty brand on the Chinese market ?

Did you know that China is the world’s second-largest cosmetics market after the U.S. in terms of revenue according to Statista ? This ranking is
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Wechat Channels

Wechat Channels for Marketing

If you use Wechat, you have probably been using Wechat Channels, a section launched since January 2020, accessed through the Discover part of the Chinese
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Studying on Bilibili is the new trend

Bilibili 哔哩哔哩 (also known as B 站) is one of the most popular video sharing platforms in China with anime, manga, and video game fandom-themed.
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Social commerce is now possible on Zhihu

有问题,上知乎 ! (For any questions, ask Zhihu) is the slogan of Zhihu, a Chinese platform where you can get answers for all kinds of topics.
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