International brands have to adapt to Chinese consumers in order to be more appealing and receptive to their brand. Brands need get trust in such
In the West, Google has virtually the monopoly on Internet search in most countries. But in China, Baidu (百度), HaoSou (好搜) and Sogou (搜狗) search
The 18th of June was the 6.18 Shopping Festival in China, known as the crucial business opportunity for all e-commerce platforms, occurring from 1st of
Despite the coronavirus pandemic occurring at the end of 2019 in China, retail sales now increased 34.2% compared to the previous year in March 2020.
The 20th of May in China, couples send to each other by message : “520”, pronounced “wu er ling” whose sound is similar to “Wo
E-commerce gamification in China has always been a top strategy for festivals such as Double 11. But now brands are using gamification in all marketing
Have you ever heard of the term “Guochao” (国潮) ? In Chinese, “guo” (国) means “country” and “chao” (潮) means “tide”. With growing levels of
Recently, programmable virtual influencers are becoming much more attractive to brands. Blending together artificial intelligence and anime characters make virtual idols / influencers who are