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LOCALIZE B2B MARKETING IN CHINA

After Linkedin is shutting down in China, it is even more true that you need to localize B2B marketing in China. Western companies should develop
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ANTI-AGING MARKET NEW TRENDS

China’s beauty and anti-aging market is ever growing and does not not show signs of slowing down, even we can see new trends in the
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The shocking Growth of the Pet Industry in China

Market research indicates that the pet industry could reach $66.8 billion in China by 2023. Other research from datamintelligence.com expects the pet industry to grow
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Opportunities for Western Companies in the Chinese Fitness Industry

The health awreness is continuing to grow in China and consumers want to pursue a healthy lifestyle. As the global economy suffers under the weight
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Direct to consumers sales with WeChat

Why develop Direct to Consumer sales on WeChat? Brands should also not overlook the development of brand-owned direct-to-consumer sales in China, even if active on
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The importance of Chinese name in brand localization

International brands have to adapt to Chinese consumers in order to be more appealing and receptive to their brand. Brands need get trust in such
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SEO Baidu

Tips for Improving SEO on Baidu

In the West, Google has virtually the monopoly on Internet search in most countries. But in China, Baidu (百度), HaoSou (好搜) and Sogou (搜狗) search
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6.18 Shopping Festival

6.18 Shopping Festival : another high turnover post Covid-19

The 18th of June was the 6.18 Shopping Festival in China, known as the crucial business opportunity for all e-commerce platforms, occurring from 1st of
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Short videos are the new format for selling

How short videos became the new format for selling ?

Nowadays, according to a fast pace of life, people need brief and short information. Instead of a long and detailed written format, people prefer to
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Weibo for brands marketing

How to use Weibo for brands marketing ?

Instant messages, a limit of 2000 characters by posts, pictures grids, short videos, Weibo’s functionalities look similar to Twitter, used in western countries. At the
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