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CREATING YOUR CHINESE STORY TOGETHER
Emotion Digital helps its clients to realize their China market potential in the world largest market by capturing opportunities in sectors such as Education, Lifestyle, Health & Well-being, Food & Drink, Environment, Services to Industry…
China business strategy according your ambition
Digital marketing roadmap
Create brand visibility and awareness
Management of your social media accounts
WeChat marketing
WeChat B2B
Investing in China is the smart choice…but China is unique
READY TO BEGIN YOUR JOURNEY INTO CHINA?
What are your ambitions?
ALREADY HERE BUT LOOKING TO accelerate?
Due to the “Great Firewall”, other social media platforms (Facebook, Instagram, etc.) do not work in China Must have a Chinese approach in China: your Western social media strategy will not work here
Depending on your positioning and your target audience, we help you choose the right digital tools to increase your visibility and sell over time. We will propose you a roadmap which can fit your budget.
LET’S WORK TOGETHER to DEFINE YOUR DIGITAL MARKETING ROADMAP
You do not need to be established and to be a large brand to be successful in China.
It is all about the focus and ressources (time and money) you need to put into the market.
You need to be know and seen in China. Brand awareness should be your focus if you enter China.
You will build your e-reputation in China on social networks. Peers recommendations have huge influence in Chinese culture.
As your audience is active on social media, you have to be there. This is true either in B2C but also in B2B.
We will achieve your brand visibility and awareness mainly with WeChat and Weibo through quality and creative content marketing, engaging activities with audience, and the ranking on Baidu.
LET’S WORK TOGETHER to CREATE YOUR BRAND visibility and awarENESS ?
We set up your Chinese social media accounts and manage their activities :
- Social media account management to be visible and impactful with your story
- WeChat mini-programs development
- Social community management to engage and grow your audience, create interactions
- Influencer campaign
- Organize activities to increase audience
- Social media advertising to generate leads
The All in all smart app 1,2 billion MAU
The Chinese Twitter
XiaoHongShu (Red)
Social e-commerce User generated content
Zhihu
Chinese Q&A platform
Douyin
The Chinese TikTok
LET’S WORK TOGETHER TO IMPACT WITH YOUR STORY
Social functionalities
- Build and manage a community
- Get Key Opinion consumers
- Engage in groups
Advertisement
WeChat Official account: your Website
- To be organized as a nurtuning platform
- Publish quality contents, H5 brochure
Advanced functionalities:
- WeChat store
- Customer services
- Customer retention
- Events, gaming
KOL livestreaming
LET’S WORK TOGETHER TO BUILD YOUR VISIBILITY, NURTURE YOUR LEADS AND CONVERT
We set up your Chinese social media accounts and manage their activities :
- WeChat is the starting point for people to do a quick web research on their mobile
- In China, WeChat QR codes have replaced business cards
- Sharing comprehensive content
- Exchange content about your products on WeChat groups to extent your audience or educate the market
LET’S WORK TOGETHER TO BUILD YOUR VISIBILITY, NURTURE YOUR LEADS AND CONVERT
MAKE YOUR BRAND VISIBLE AND GO VIRAL
Official accounts
set up
Social media accounts management
Digital content creation
KOL’s and influencers
Press releases
*: WeChat, Weibo, Douyin, XiaoHongShu, Zhihu
We set up your Chinese social media accounts and manage their activities :
- Social media account management to be visible and impactful with your story
- Social community management to engage and grow your audience, create interactions
- Influencer campaign
- Organize activities to increase audience
- Social media advertising to generate leads
The All in all smart app 1,2 billion MAU
The Chinese Twitter
XiaoHongShu (Red)
Social e-commerce User generated content
Zhihu
#Chinese Q&A platform
Douyin
The Chinese TikTok
LET’S WORK TOGETHER TO IMPACT WITH YOUR STORY
If you want to get your brand on WeChat, you need an official verified account and you will need to go through an application process that it is more in depth than the average western social platforms.
Let us take care of the paperwork
We can obtained a verified local account for you to get access to the Chinese domestic market even if you do not have a presence in China
We manage your social media activities on your Chinese accounts:
- Social media account management to be visible and impactful with your story
- Social community management to engage and grow your audience, create interactions
- Influencer campaign
- Organize activities to increase audience
- Social media advertising to generate leads
The All in all smart app 1,2 billion MAU
The Chinese Twitter
XiaoHongShu (Red)
Social e-commerce User generated content
Zhihu
#Chinese Q&A platform
Douyin
The Chinese TikTok
You already have WeChat or other social media accounts to do marketing in China. And you need some fur!ther help to create some contents, we can help you
Remember:
- You cannot just copy your western content and translate it in Chinese
- You need to add Chinese culture elements
- You need to have longer contents as Chinese audience is much more demanding about informations
- And of course, quality and creative content is a must to be visible!
LET’S WORK TOGETHER ON YOUR CONTENTS
Engage KOLs will boost your visibility and sales.
Keep in mind that It will cost you about 40 000 euros per month for top tier cities.
KOLs (Key Opinion Leaders ) have a huge followers base but it does not mean that it is authentic and their voices are always credible.
If you have a limited budget for KOL marketing, micro-influencers maybe the best option for you.
KOCs (Key Opinion Consumers) are ordinary users, sharing interests with brands and are active in the community of the brand.
The best is to create your own KOCs from your community with WeChat marketing or on XiaoHongShu
KOC or KOL, what to choose ?
How to connect with KOL or develop KOC?
- We want to make your Public Relations in China accessible to your brand to grow your community.
- We will connect your brand with media related to your products market.
- We will focus on finding the right media match for your message ( on-line and off-line)
LET’S WORK TOGETHER ON YOUR PRESS PLAN
The cost-effective E-commerce solution
Platform registration
Store design on social media *
Stores management
Cross-Border e-commerce
*: WeChat, XiaoHongShu
Social commerce, where social media is the driving force behind sales, is growing at 40% rate and is a major disruptive form. Even some new brands entrants have been able to grow their business from scratch through the potential of social DTC ( Direct to Consumer).
It is a legal frame enabling brands to sell directly to Chinese consumers without intermediaries.
It is a legal frame enabling brands to sell directly to Chinese consumers without intermediaries.
It is very cost effective, scalable according to your ambition.
It can be seen as the relay of growth for businesses to start entering the China market while minimizing the risk and with lower investment.
It is also a fast track to initiate business in China.
WeChat platform is a powerful solution to win in the social commerce thanks to seamless marketing and sales functionnalities, WeChat pay and the generation of private traffic and management of the WeChat community.
With WeChat, you build a direct relationship with your customers!
XiaHongShu is designed for e-commerce .
We build, set-up and design your e-commerce shop on WeChat or XiaoHongShu. Both platforms provide customers with a high quality and smooth on-line shopping experience.
We will set up all the processes for the payment with WeChat pay and Alipay, the customs and the logistics for your cross-border e-shop. You will be paid in your home money directly on your bank account
And we can also operate your e-shops.
Power your growth with our seamless marketing and selling solutions !
To make successful your Chinese Business Story, we can provide you with access to customized services and expert ressources together with our partners (B2C or B2B)
IP services
Branding
Events management
Soft landing in China
Culture bridge
Public relations
We have cooperations with partners in China in IP, legal,
HR, business culture…
