Marketing fundamentals have not changed in past years, it is above all based on “Word of Mouth”.

But we have now technology to make it even more powerful.

WeChat marketing is about word of mouth using WeChat smart app.

With WeChat, followers shares and comments with others. Brands can collect data about customers feedbacks and behaviours in order to improve customer experience, and brands become a friend of the followers.

It is why it is so important for brands to generate private traffic, and WeChat is good solution to generate private traffic. You cannot rely only on public traffic from E-commerce platforms or Weibo. You need to become part of followers friend circle and generate data to analyse it.

For more information, do not hesitate to contact us at project@emotionchina.cn

We can propose you customized digital marketing services according to your needs.

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